Make It Clear: Speak and Write to Persuade and Inform, by Patrick Henry Winston. Cambridge, Mass.: The MIT Press, 2020; 354 pages, $34.95.

We live in a time that is dominated by constant, relentless attempts to persuade using the written and spoken word. A time when, making use of omnipresent technology, the volume (in both senses) of those attempts is deliberately cranked high, creating a noisy machine designed to drown out or obfuscate competing messages as much as win a true convert.

But fear not, Make It Clear is not about the current state of our politics or our

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