Ideation in design thinking: a case study

Thank you for rejoining me in our discussion series, Design Thinking. In the first two articles, we explored the overarching theme of design thinking: empathy and problem framing. Today, we are joined by master practitioners of design thinking, the global design firm IDEO. We will explore a case study in DT application with a focus on their use of ideation to achieve an exceptional outcome for a client and their customers.

The problem your client asks you to address may not be precisely what they initially state. Consider if you’re asked to design a roadway intersection. Your stated problem

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